Building a successful business venture includes creating intellectual property rights as one of its most important assets.
Entrepreneurs and managers need to protect their ideas, product identity and reputation. This is where they rely on their lawyers' skill and experience to help them identify and secure their intellectual property rights and then exploit them.
When rights are infringed or disputed, there is a need for prompt action. In this area it's crucial to be able to judge the extent of legal action required and alternative strategies for achieving the most favourable commercial result.
Focus areas include:
- business reputation, trade marks, passing off
- computer software
- confidential information and knowhow
- copyright, industrial designs
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